Sw.app Motion Design

Overview

As part of the Swiss Skills interactive media design competition, I was tasked with creating a 15-second motion design ad for Sw.app, an app that enables users to easily sell and swap items. This project came with a high level of pressure due to the time constraints and the competitive environment.

Process & Approach

I began by storyboarding the ad to ensure a clear and cohesive flow that highlighted the app’s key features. Working under strict time limits, I used Adobe After Effects to create a dynamic and engaging animation, all while adhering to Sw.app’s corporate identity guidelines. The goal was to produce a short, impactful ad that captured the app’s ease of use.

Skills & Tools Used

• Storyboarding

• Motion Design

• Adobe After Effects

• Brand Adherence under Pressure

Achievements & Impact

Despite the time pressure and competitive environment, I successfully delivered a polished 15-second ad. This project pushed me to work efficiently under pressure and enhanced my motion design skills, especially in fast-paced, competitive scenarios.